It's a revolution, rising beyond all closed doors - an attempt to challenge the old rules, a purpose to invent something new, ignite an idea, that can destroy old rules, and alas, there are no rules at all. Welcome to the making of a revolution. How many of you have anytime in life puzzled your brain, wandered in haunted forest, walked alone by the beach, imagining flying a fighter plan, and only trying to recalculate, do, invent, find a metric for measuring creativity? Is there any? A wounded Bipasha Basu must have commented, once upon a time, in her life, in her stardom - Only sex sells. And there were many men, women, and writers - all have said, sex sells.
But here is a revolution. A metric? Is that all I am talking about? "I know, I'll talk to you" - said the wicked lady on the advertising brochure of your travel agency - you found her? She doesn't exist. Only she knows what sells. What sells? What makes you identify a substance? What is it that rises beneath the sea of advertising ethics, a drop of oxygen? Mystical dreams? Group of people? Trance over the rainbow? Blue sun? Red pencil? A dream is the answer. Have you ever dreamt this dream? Anything makes you restless? Anything takes away the key of that closed brain? Yes, it is. Tehrain knows anything, but it came from Prague? Or brownies from Paris designed something? Milan knows it? Who knows it? Mumbai? Who then decided boundaries? Who then wrote rules? How can a piece of paper, your passport make your destiny? How can your passport decide where you belong? How can it affect creativity? And still, what is it that sells? What is the metric for measuring creativity?
"Ideas Sell, not Sex" is a challenge, and it's the beginning of something new. That we already had, even before we were born; now it's framing. While I am writing, ibea is sleeping. It's the end of one more day at id8! And it's the beginning of this something new thing. After all, it's always a Friday! Can we ignite something here? Can we find a metric for measuring creativity? You are invited.